As we head into 2025, brands that build, nurture, and grow their own loyal communities find themselves with a unique advantage.
Social networks promised meaningful human connection. Today, they're better known as breeding grounds of outrage, 'brain rot', and algorithmic rabbit holes.
The problem is simple: outrage sells. Algorithms prioritize the loudest voices because they drive engagement, often at the expense of authenticity.
People are increasingly disillusioned with platforms that feel more like echo chambers than places for genuine conversation.
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