#brand-community

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Marketing
fromThe Business of Fashion
3 weeks ago

Creating Meaningful Connections With the Gulf Consumer

GCC consumers expect meaningful engagement, exceptional service, and culturally resonant community connections from brands, not just products.
Marketing
fromThe Drum
1 month ago

How Croctober became a celebration of people who like Crocs

Croctober 2023 centered fan creativity by making fans the stars, launching a fan-inspired Classic Cowboy Boot, and crowning 95 Croc Stars for month-long celebration.
fromwww.forbes.com
2 months ago

Inside Pink Palm Puff: The Fashion Powerhouse

Few brands have captured the zeitgeist quite like Pink Palm Puff (PPP). With their signature embroidered hoodies and holiday pajama sets that blend cozy comfort and coastal-preppy style, PPP has exploded into a cultural staple, amassing nearly one million TikTok followers and a sprawling audience across all social platforms. Each product drop turns into a viral event, solidifying the brand's role as a bonafide pillar for originality and style in today's youth fashion landscape.
Fashion & style
Marketing
fromForbes
3 months ago

A Digital Marketing Shift: Are Influencers Out And Communities In?

Authenticity and community-driven advertising using ordinary customers increasingly outperform celebrity influencer endorsements.
fromForbes
8 months ago

How Athletic Brand Set Active Made $1 Million In One Hour

That [sales figure] is a huge testament to the community that's been built around the brand.
Social media marketing
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