#brand-community

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Marketing
fromForbes
1 week ago

A Digital Marketing Shift: Are Influencers Out And Communities In?

Authenticity and community-driven advertising using ordinary customers increasingly outperform celebrity influencer endorsements.
fromForbes
4 months ago

How Athletic Brand Set Active Made $1 Million In One Hour

That [sales figure] is a huge testament to the community that's been built around the brand.
Social media marketing
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