Set Active, an athletic brand known for matching sets priced between $50 and $100, has developed a unique sales strategy centered on a drop model. Recently, it generated $1 million in just one hour from its launch of a resort collection, notably earning half of that revenue within 15 minutes due to early access for rewards members. The brand has approximately 475,000 Instagram followers, reflects a strong community focus, and appeals primarily to women aged 18-34. CEO Kira Jackson attributes the sales success to the vibrant community around Set Active.
That [sales figure] is a huge testament to the community that's been built around the brand.
Set Active has approximately 40,000 rewards members, 475,000 Instagram followers and 8,000 followers between its Instagram broadcast channel and its founder's.
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