As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning | AdExchanger
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from AdExchanger5 months ago
The economic imbalance between acquisition and retention shows a pressing need for marketers to rethink their strategies, especially as new challenges arise from antitrust cases.
AdExchangerhttps://www.adexchanger.com/content-studio/as-acquisition-becomes-trickier-traditional-marketing-is-in-for-a-reckoning/
With customer acquisition costing significantly more than retention, companies must shift focus and invest in solutions that nurture existing relationships for enhanced long-term profitability.
AdExchangerhttps://www.adexchanger.com/content-studio/as-acquisition-becomes-trickier-traditional-marketing-is-in-for-a-reckoning/
The introduction of AI not only simplifies the process of data analysis but also empowers marketers to engage more effectively with existing customers, ensuring higher retention rates.
AdExchangerhttps://www.adexchanger.com/content-studio/as-acquisition-becomes-trickier-traditional-marketing-is-in-for-a-reckoning/
Even though Google’s potential antitrust changes might disrupt the current marketing landscape, they also present a unique opportunity to innovate retention strategies.
AdExchangerhttps://www.adexchanger.com/content-studio/as-acquisition-becomes-trickier-traditional-marketing-is-in-for-a-reckoning/
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#antitrust #digital-marketing #customer-retention #ai-in-marketing #marketing-strategies
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