Are marketers at risk of becoming data-driven dummies?

The article emphasizes that while data and algorithms are central to modern marketing, there is a risk of losing touch with the customer. Jessica Risberg from Plan.Net Nordics argues that an over-reliance on data dismisses the importance of understanding customer preferences directly. By prioritizing data over customer dialogue, marketers may end up alienating clients by making assumptions about their desires. Instead, engaging customers in conversations about their interests can lead to a richer marketing experience that truly resonates with them, countering the trend of automated, data-dependent strategies.

"Assuming we can replace the end customer's own words with their click patterns or purchase history feels arrogant."

Read at The Drum