Amazon Ads recently introduced numerous capabilities for advertisers, including an innovative experience on the Amazon Demand-side Platform, aimed at enhancing ad reach and effectiveness.
The revamped user experience for Amazon DSP simplifies campaign creation, achieving a 75% reduction in campaign setup time, while machine learning delivers tailored insights to advertisers.
Advertisers who tested the new frequency cap controls managed to save 26% of their budgets from duplicate impressions and generated a 21% increase in reach.
Amazon's new ads data manager enables advertisers to leverage first-party data from platforms like Salesforce, positioning Amazon DSP as an advanced tool for maximizing ad strategies.
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