Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters
Briefly

from Investing.com UK2 weeks ago
CEO Brian Chesky emphasizes the importance of the Icons initiative as a way to transform Airbnb's marketing strategy, offering new products and services while reallocating marketing budget towards the campaign.
Investing.com UKhttps://uk.investing.com/news/stock-market-news/airbnb-launches-new-global-marketing-strategy-as-ad-engagement-falls-flat-3467394
Read at Investing.com UK
#airbnb #marketing-strategy #brand-expansion #unique-experiences #customer-engagement
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