#brand-expansion

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Entrepreneur
1 week ago
Books

Mother of 6 Shares Secret for Independent Publishing Success | Entrepreneur

Representation matters in children's books: Ylleya Fields created the Princess Cupcake Jones series to depict characters that looked like her daughters. [ more ]
The Globe and Mail
2 weeks ago
Marketing

Airbnb launches new global marketing strategy as ad engagement falls flat

Airbnb is expanding marketing strategies with 'Icons' to attract new customers through unique experiences under $100 and free, aiming to shift brand perception beyond vacation rentals. [ more ]
Investing.com UK
2 weeks ago
Marketing

Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters

Airbnb is expanding its offerings to attract new customers through unique experiences under $100, shifting its brand perception beyond vacation rentals. [ more ]
Modern Retail
1 month ago
Marketing

Inside Mad Rabbit's ambassador marketing strategy

Mad Rabbit's ambassador program has significantly grown its membership and generated substantial revenue.
The brand leverages the ambassador program as a revenue channel and a talent/hiring pipeline, with exclusive perks for participants. [ more ]
www.housingwire.com
5 months ago
Marketing

Guild hires Adam O'Daniel as chief marketing officer

Adam O'Daniel joins Guild Mortgage as SVP and CMO, a newly created role
Guild Mortgage aims to expand its brand presence nationally and enhance its marketing initiatives [ more ]
Blogher
4 years ago
Marketing

How to Expanding Your Brand Through Various Forms of Media

Expanding your brand across various forms of media can substantially increase visibility and brand loyalty, attracting new followers and viewers. [ more ]
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