#brand-expansion

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'I like to be best in class at everything' - TV chef Mark Moriarty on rising to the top and why he won't open a restaurant

Mark Moriarty has built a successful brand from his culinary passion, paralleling the journey of chefs like Jamie Oliver.
#minecraft

Minecraft is entering the real world | TechCrunch

Microsoft partners with Merlin Entertainments to create immersive Minecraft attractions worldwide.

Minecraft enters real world with $110m global theme park deal

Minecraft is set to launch themed attractions with Merlin, expanding its brand into the physical realm.

Minecraft is entering the real world | TechCrunch

Microsoft partners with Merlin Entertainments to create immersive Minecraft attractions worldwide.

Minecraft enters real world with $110m global theme park deal

Minecraft is set to launch themed attractions with Merlin, expanding its brand into the physical realm.
moreminecraft

How One Of YouTube's Largest Creator Businesses Is Reinventing Itself

Donut Media successfully transformed automotive content by emphasizing accessibility and excitement, growing into a prominent brand in digital and physical realms.

Silly Nice Gears Up for Phase 2 of Expansion Across New York State | stupidDOPE

Silly Nice emphasizes quality and community in its cannabis expansion across New York.

One lick is all it takes: can Dua Lipa conquer the world of ice-cream as well as pop?

Dua Lipa is expanding her brand into the ice cream industry, applying for a trademark for a variety of ice cream products.

13 of the best hard seltzers, ranked by alcohol content

Spiked seltzers are increasingly popular with varying ABV, catering to consumers' desires for refreshing yet stronger alcoholic beverages.

BHGRE network expands presence in Washington state

The acquisition strengthens BHGRE's presence in the Pacific Northwest market, providing enhanced resources and support for agents.

Vintage Vehicles Used to Advertise Life Savers Lollies During the 1920s and 1930s

Life Savers gained popularity through innovative packaging, advertising, and creative displays leading to international expansion.
#marketing-strategy

Canada Goose CEO isn't worried about diluting the brand as it expands to homeware-but experts caution there are graveyards of companies that tried

Canada Goose, known for winterwear, is expanding beyond clothing into homewares and other categories to leverage its brand reputation successfully.

Airbnb launches new global marketing strategy as ad engagement falls flat

Airbnb is expanding marketing strategies with 'Icons' to attract new customers through unique experiences under $100 and free, aiming to shift brand perception beyond vacation rentals.

Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters

Airbnb is expanding its offerings to attract new customers through unique experiences under $100, shifting its brand perception beyond vacation rentals.

Canada Goose CEO isn't worried about diluting the brand as it expands to homeware-but experts caution there are graveyards of companies that tried

Canada Goose, known for winterwear, is expanding beyond clothing into homewares and other categories to leverage its brand reputation successfully.

Airbnb launches new global marketing strategy as ad engagement falls flat

Airbnb is expanding marketing strategies with 'Icons' to attract new customers through unique experiences under $100 and free, aiming to shift brand perception beyond vacation rentals.

Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters

Airbnb is expanding its offerings to attract new customers through unique experiences under $100, shifting its brand perception beyond vacation rentals.
moremarketing-strategy

Mother of 6 Shares Secret for Independent Publishing Success | Entrepreneur

Representation matters in children's books: Ylleya Fields created the Princess Cupcake Jones series to depict characters that looked like her daughters.

How to Expanding Your Brand Through Various Forms of Media

Expanding your brand across various forms of media can substantially increase visibility and brand loyalty, attracting new followers and viewers.

Inside Mad Rabbit's ambassador marketing strategy

Mad Rabbit's ambassador program has significantly grown its membership and generated substantial revenue.
The brand leverages the ambassador program as a revenue channel and a talent/hiring pipeline, with exclusive perks for participants.

Guild hires Adam O'Daniel as chief marketing officer

Adam O'Daniel joins Guild Mortgage as SVP and CMO, a newly created role
Guild Mortgage aims to expand its brand presence nationally and enhance its marketing initiatives

Victoria Beckham Has Learned to Smile

Victoria Beckham's persistent determination in the face of challenges showcases her resilience and success in expanding her fashion and beauty brands.

London is getting its first-ever Virgin hotel

London is getting its first Virgin Hotel in Shoreditch as part of the brand's 10th-anniversary celebrations.

Unleashing Vibrant Rebellion: Introducing the CUPRA Collection: Beachwear - KALTBLUT Magazine

CUPRA expands its fashion footprint with the vibrant CUPRA Collection: Beachwear, showcasing Barcelona's influence and rebellious essence.

Starbucks is the latest brand to launch its own movie studio

Starbucks is launching its own production company, Starbucks Studios, to delve into the filmmaking business.
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