#brand-expansion

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Marketing
fromTearsheet
10 hours ago

The Quarterly Review: Wise's Scott Viohl wins audiences through humor and creator-led marketing - Tearsheet

Wise scaled North American presence through major TV campaigns and creator-led advertising, achieving significant brand awareness lifts and customer growth.
Fashion & style
fromElite Traveler
1 month ago

The Menswear Brands to Pay Attention to This Year

Menswear is an active, buzzy industry with revitalized brands, collaborations, and international expansion, exemplified by rising names like Rubato and Auralee.
fromBrooklyn Paper
1 month ago

A century-old bite: Nathan's Famous sold to Smithfield's Foods in $450M deal, securing iconic brand's future * Brooklyn Paper

Smithfield President and CEO Shane Smith said that the deal was a "meaningful step" in the company's evolution. "Since entering into our licensing agreement in 2014, we have made significant investments to build and grow the Nathan's Famous brand," Smith said in a statement. "With our manufacturing scale, marketing strength, product innovation capabilities, and retail and foodservice channel expertise, acquiring Nathan's Famous will allow us to take the brand to new heights."
Food & drink
Travel
fromCN Traveller
2 months ago

Expect to See These Hotels All Over Your Feed in 2026

2026 will showcase global hotel openings featuring boutique design, historic restorations, bold brand expansions, and new immersive, conscientious travel experiences.
Coffee
fromFast Company
3 months ago

People love this company's automatic espresso machines. Can these new accessories make it an everything coffee brand?

Terra Kaffe expands from automated espresso machines into a cohesive lifestyle ecosystem by launching coordinated accessories to broaden appeal, functionality, and brand reach.
Marketing tech
fromThe Berkshire Eagle
3 months ago

ZBANX Launches "CMO Agent" Full-Stack Intelligent System: AI Empowers Global Brand Incubation in 7 Days

ZBANX's CMO Agent uses AI to unify strategic planning, creative automation, and cross-channel optimization for predictable, scalable global brand expansion.
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Fashion & style
fromFast Company
5 months ago

Rimowa is making leather handbags now

Rimowa expands from grooved aluminum suitcases into luxury leather handbags with the Groove Collection, offering gender-neutral, architectural designs priced $1,200–$2,150.
Real estate
fromwww.housingwire.com
5 months ago

Christie's International Real Estate names SVP of strategic growth

G. Scott Hurlock joins Christie's International Real Estate with over 20 years' sales, marketing, and expansion experience to drive luxury network growth.
Fashion & style
fromstupidDOPE | Est. 2008
5 months ago

Gymshark Teams with R.A.D for First-Ever Footwear Collection | stupidDOPE | Est. 2008

Gymshark is launching limited-edition performance footwear with R.A.D®, introducing two training models and expanding into full gym-to-street product offerings.
fromBloomberg.com
6 months ago

Lululemon Bets on Stars of F1 and Golf to Move Past Yoga Roots

Lululemon Athletica Inc. is embarking on a big marketing shift by betting on a roster of athletes to help pull the yogawear brand out of a sales rut and grow beyond its downward-facing dog roots.
Marketing
Food & drink
fromConde Nast Traveler
6 months ago

Are Fashion and Hospitality Collabs Reaching a Tipping Point?

Luxury fashion brands are increasingly venturing into the hospitality industry, combining dining experiences with their established brand identities.
E-Commerce
fromWWD
7 months ago

Anthropologie Elevates Maeve as a Stand-alone Brand

Maeve is becoming a stand-alone brand after years of success within Anthropologie.
E-Commerce
fromstupiddope.com
7 months ago

Eastside Golf Opens First Retail Store in Detroit | stupidDOPE | Est. 2008

Eastside Golf opens its first standalone store at Detroit Metro Airport, symbolizing a significant homecoming and expansion in contemporary golf fashion.
SF food
fromTasting Table
9 months ago

Review: Dolly Parton's Frozen Meal Line Offers A Tepid Take On Southern Comfort Classics - Tasting Table

Dolly Parton launches a frozen meal line featuring Southern comfort food.
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