"Icons is a compelling new way to do marketing ... and help shift the brand to be more than just a place to stay and create space to offer new products and services," CEO Brian Chesky told Reuters.
The available experiences include winning tickets to attend a tiny concert by singer Doja Cat or staying in a replica of the home from Disney/Pixar animation 'Up.' Airbnb said it will continue to roll out new experiences every few weeks.
Chesky wants to make the Airbnb guest experience more reliable to attract habitual hotel guests to book accommodations on the platform instead.
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