AI-powered marketing is leading to easier, breezier growth and highlights the growing integration of AI into workflows. Marketers are using AI for data analysis and content repurposing, giving them time to engage audiences more personally with rich content.
Marketers are ramping up their focus on Millennial and Gen Z audiences. These generations have been driving consumer trends for years, and their digital fluency demands sophisticated strategies that prioritize authenticity and brand values.
Businesses are increasing investments in brand-led marketing, and authenticity resonates. This matches the rising importance of the creator economy. It is important to work with influencers who truly connect with their audience.
As the report emphasizes, data-driven marketing strategy is no longer a nice-to-have, but data privacy is a concern. Marketers need to ensure they're handling consumer data responsibly while leveraging AI.
Collection
[
|
...
]