By most measures, the agency holding companies dealt with 2022 better than many expected during a gloomy fourth quarter, when it appeared likely that inflation, soaring interest rates and lingering supply-chain issues would slide the economy into a recession.For those holdcos that have already reported 2022 results - Publicis, IPG, Omnicom and Dentsu most recently on Feb. 14 - revenue was at least flat (Omnicom) to up 20% (Publicis) while organic growth ranged between 4-10% among them.
#people #advertising #significantly #consistently #conservative #marketplace #interest-rates #financial-results #business-intelligence #digital-technology
[
add
]
[
|
|
...
]