The article discusses the emergence of AI-backed virtual product placement tools that enable influencers and brands to integrate products into movies and shows in post-production. This technique enhances product placements by making them more adaptable and natural-looking, allowing for seamless integration without the need for actual shooting. Companies like Mirriad and Inshorts are already experimenting with this technology, which aims to revolutionize marketing efforts across different channels. However, agencies remain split on adopting these tools due to potential costs and uncertainties. The flexibility and rapid implementation of these placements are seen as significant advantages.
The biggest opportunity here is the flexibility and quick turnaround it provides, said Lindsey Lehmann, director of influencer and branded content at PMG.
Imagine seeing more seamless product placements across movies and TV shows that are more story-driven and adaptable to various pieces of content.
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