For the past several years, brands have scrambled to build a following among the highly-coveted demographic of Gen Z, people born between 1997 and 2009. Now, brands are shifting towards Gen Alpha, born after 2010, adapting marketing efforts to include these digitally-savvy individuals.
Because of their exposure to information and technology, Gen Alphas are experiencing up-aging and getting maturer at a younger age, according to Ashley Fell, director of advisory at McCrindle Research.
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