Adform's partnership with Happydemics enhances media buying by providing deeper analytics, crucial for optimizing spend across emerging channels like CTV and DOOH.
The integration of Happydemics' insights allows advertisers to measure brand lift effectively, linking their media investments directly to outcomes like purchase intent and brand recall.
Global brands like Wolt and Vodafone have capitalized on this enhanced measurement capability, witnessing significant uplift in brand awareness and consumer purchase intent.
Wolt's CTV campaign recorded a +14 point uplift in purchase intent, ranking among the top 10% of global studies as confirmed by Happydemics.
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