Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel MeasurementAdform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.
Pixalate's Global Connected TV (CTV) Publisher Trust IndexPixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.