#ad-analytics

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The Drum
1 month ago
Marketing

Forbes accused of selling MFA media to brands under guise of legitimate ad space

Forbes misled advertisers into buying ads on a spammy subdomain instead of their main site.
The spammy subdomain had excessively high numbers of ads and did not allow organic search access. [ more ]
AdExchanger
2 months ago
Tech industry

Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse | AdExchanger

Google now allows placement-level reporting for ads through the Search Partners Network.
Advertisers previously couldn't opt out of Search Partners Network's inventory, leading to exposure to brand-unsafe sites. [ more ]
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