#ad-analytics

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Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).
The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Pixalate's Global Connected TV (CTV) Publisher Trust Index

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.
#advertising

Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse | AdExchanger

Google now allows placement-level reporting for ads through the Search Partners Network.
Advertisers previously couldn't opt out of Search Partners Network's inventory, leading to exposure to brand-unsafe sites.

Forbes accused of selling MFA media to brands under guise of legitimate ad space

Forbes misled advertisers into buying ads on a spammy subdomain instead of their main site.
The spammy subdomain had excessively high numbers of ads and did not allow organic search access.

Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse | AdExchanger

Google now allows placement-level reporting for ads through the Search Partners Network.
Advertisers previously couldn't opt out of Search Partners Network's inventory, leading to exposure to brand-unsafe sites.

Forbes accused of selling MFA media to brands under guise of legitimate ad space

Forbes misled advertisers into buying ads on a spammy subdomain instead of their main site.
The spammy subdomain had excessively high numbers of ads and did not allow organic search access.
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