Pixalate's Global Connected TV (CTV) Publisher Trust Index
Briefly

Pixalate's August 2024 Global CTV Publisher Trust Index provides advertisers with detailed insights into the quality of CTV apps, assessing factors like invalid traffic and engagement scores.
The CTV Publishers Trust Index for August 2024 involved an analysis of over 2 billion global open programmatic ad impressions across 6,000 CTV apps across multiple platforms.
Rankings in the report are categorized by geographic regions and various app stores, allowing advertisers to identify the top apps suitable for programmatic advertising.
The comprehensive methodology behind the Publisher Trust Index highlights Pixalate's commitment to ensuring transparency and trust in the rapidly evolving CTV ad environment.
Read at Exchangewire
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