The undeniable explosion of growth among retail media networks has not been lost on Acxiom, the data giant owned by agency holding company IPG.Nor has the business opportunity been lost on the company, which is practically salivating at the prospect of serving up more of its data to enable more retailers to get in the game, as well as for more brands to find receptive audiences.
#people #information #conversation #interesting #infrastructure #data-science #digital-marketing #methodology #mobile-apps
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