The article discusses how individuals can leverage social media to monetize their skills, emphasizing the importance of understanding one's role, skills, and audience. With the retail industry investing significantly in social media, it's crucial to identify which platforms best align with your offerings. Experts suggest that clarity in defining the problems you solve and the target audience is essential for creating a strong personal brand. By focusing on the right social media channels, such as LinkedIn for B2B services and Instagram for creatives, individuals can engage effectively with potential clients or audiences.
"Your content should answer that question over and over again," said Kakadia, emphasizing the importance of clarity in defining the problems one solves through social media engagement.
"Before posting, you want to know what you do and why people should care," said Kakadia, highlighting the necessity of understanding one's unique skills and target audience.
Collection
[
|
...
]