Instreamatic’s audience research demonstrated that personalized AI-generated ads significantly outperformed generic ads, achieving a remarkable 22% increase in brand favorability compared to the 9% from generic options.
Users responded better to personalized ads, yielding improvements in brand awareness by 12%, brand favorability by 22%, and purchase intent by 18%, showcasing a clear preference.
Instreamatic's findings emphasize the impact of AI-powered ads on advertising efficiency, allowing brands to not only enhance ad performance but also reduce costs through automated generation of various ads.
The study, conducted by Instreamatic in collaboration with Dentsu, underscores the transformative potential of AI in reshaping advertising strategies for contemporary brands.
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