Marketing techfromFast Company2 months agoHow I created the next great toothpaste brand in about six minutesThe Brandtech Group's AI tools have dramatically improved advertising efficiency and effectiveness, as evidenced by significant reductions in costs and boosts in return on ad spend.
Marketing techfromExchangewire2 months agoHow AI-Driven SPO is Reshaping Programmatic EfficiencyAI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.