#advertising-efficiency
#advertising-efficiency

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The Hidden AI Failure That's Quietly Breaking Advertising Economics

This article is not about AI. It's about why memory, not models, is the difference between compounding value and constant reset. It is about what happens when systems that sound intelligent cannot sustain continuity, and why that failure quietly breaks the economic logic of advertising. When continuity disappears, compounding stops. When meaning stops compounding, efficiency collapses. Spending rises, trust erodes, and the system looks like it is working right up until the moment it becomes unaffordable.

Artificial intelligence

Marketing

fromMarTech

3 months ago

Stop making cost per conversion your KPI - here's what to measure instead | MarTech

Cost per conversion should not be the sole KPI; prioritize acquiring the conversions needed to achieve campaign growth rather than minimizing efficiency alone.

Marketing tech

fromThe Drum

4 months ago

It's not AI or Ads - it's AI AND Ads

AI will replace advertising inefficiency, transforming roles and formats while coexisting with human-led and agent-driven advertising influence across the purchase funnel.

fromMiami Herald

5 months ago

Veteran fund manager turns heads with new Meta Platforms stock price target

Meta is focusing on developing superintelligence, aiming for AI that surpasses human intelligence. The establishment of Meta Superintelligence Labs is integral to this strategy.