How I created the next great toothpaste brand in about six minutesThe Brandtech Group's AI tools have dramatically improved advertising efficiency and effectiveness, as evidenced by significant reductions in costs and boosts in return on ad spend.
'Agencies are behind clients': David Jones on The Brandtech Group's plan for generative AIGenerative AI is revolutionizing marketing, providing a competitive edge by producing content faster, with better performance, and at reduced costs.
How I created the next great toothpaste brand in about six minutesThe Brandtech Group's AI tools have dramatically improved advertising efficiency and effectiveness, as evidenced by significant reductions in costs and boosts in return on ad spend.
'Agencies are behind clients': David Jones on The Brandtech Group's plan for generative AIGenerative AI is revolutionizing marketing, providing a competitive edge by producing content faster, with better performance, and at reduced costs.
How AI-Driven SPO is Reshaping Programmatic EfficiencyAI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.
Author Post: Digital Marketing for Small Business: How to Maximize Your ImpactA strong online presence and strategic advertising can lead to better returns on investment for businesses.
How AI-Driven SPO is Reshaping Programmatic EfficiencyAI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.
Author Post: Digital Marketing for Small Business: How to Maximize Your ImpactA strong online presence and strategic advertising can lead to better returns on investment for businesses.
A pitch for AI personalization in audio advertising (Instreamatic)Personalized AI ads significantly improve brand favorability and other key metrics compared to generic ads.
How To Make Google's Network Business A Force For Good | AdExchangerGoogle's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.
How Google's Early Bet On AI Has Catapulted The Stock To Record Highs And A 24% Rise For 2024 - Alphabet (NASDAQ:GOOGL)Google is a pioneer in integrating AI into core products, emphasizing its importance in user interaction and revenue generation.
How To Make Google's Network Business A Force For Good | AdExchangerGoogle's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.
How Google's Early Bet On AI Has Catapulted The Stock To Record Highs And A 24% Rise For 2024 - Alphabet (NASDAQ:GOOGL)Google is a pioneer in integrating AI into core products, emphasizing its importance in user interaction and revenue generation.
Snap Launches Program to Measure Carbon Emissions of Digital AdsSnapchat partners with Scope3 to assess carbon footprint of ads, ranks as most efficient in category.