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How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.

How Google's Early Bet On AI Has Catapulted The Stock To Record Highs And A 24% Rise For 2024 - Alphabet (NASDAQ:GOOGL)

Google is a pioneer in integrating AI into core products, emphasizing its importance in user interaction and revenue generation.

How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.

How Google's Early Bet On AI Has Catapulted The Stock To Record Highs And A 24% Rise For 2024 - Alphabet (NASDAQ:GOOGL)

Google is a pioneer in integrating AI into core products, emphasizing its importance in user interaction and revenue generation.
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Author Post: Digital Marketing for Small Business: How to Maximize Your Impact

A strong online presence and strategic advertising can lead to better returns on investment for businesses.

Snap Launches Program to Measure Carbon Emissions of Digital Ads

Snapchat partners with Scope3 to assess carbon footprint of ads, ranks as most efficient in category.

How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger

Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.
SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance.

'Agencies are behind clients': David Jones on The Brandtech Group's plan for generative AI

Generative AI is revolutionizing marketing, providing a competitive edge by producing content faster, with better performance, and at reduced costs.
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