A pitch for AI personalization in audio advertising (Instreamatic)Personalized AI ads significantly improve brand favorability and other key metrics compared to generic ads.
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement GrowthBrand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.
Link Between Attention & Drivers of Brand Outcomes Revealed in New ResearchAttention is a crucial factor influencing brand metrics and purchase behaviors.
Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study - RAIN NewsPodcast listeners are more receptive to ads and are likely to take action compared to other mediums.HelloFresh, a major podcast advertiser, saw significant positive differentials in brand metrics among podcast listeners.
New Study Finds Personalized AI-Generated Ads Are 22% More Effective At Increasing Brand Favor - Podcaster NewsConsumers show readiness for AI-generated audio ads.Personalized AI audio ads perform better than generic ads.
Link Between Attention & Drivers of Brand Outcomes Revealed in New ResearchAttention is a crucial factor influencing brand metrics and purchase behaviors.
Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study - RAIN NewsPodcast listeners are more receptive to ads and are likely to take action compared to other mediums.HelloFresh, a major podcast advertiser, saw significant positive differentials in brand metrics among podcast listeners.
New Study Finds Personalized AI-Generated Ads Are 22% More Effective At Increasing Brand Favor - Podcaster NewsConsumers show readiness for AI-generated audio ads.Personalized AI audio ads perform better than generic ads.
Brand Metrics Fuels Expansion with Four Senior HiresGareth Lloyd joins Brand Metrics as head of research & data science, focusing on advertising measurement in cookieless environments.Brand Metrics plans to leverage a database of seven million survey responses to enhance advertising effectiveness and extend product offerings.
Kristen Friesen Moves to New Role to Help Drive Brand Metrics' Rapid US Expansion - ExchangeWire.comKristen Friesen promoted to VP of revenue for North America at Brand Metrics.
Brand Metrics Fuels Expansion with Four Senior HiresGareth Lloyd joins Brand Metrics as head of research & data science, focusing on advertising measurement in cookieless environments.Brand Metrics plans to leverage a database of seven million survey responses to enhance advertising effectiveness and extend product offerings.
Kristen Friesen Moves to New Role to Help Drive Brand Metrics' Rapid US Expansion - ExchangeWire.comKristen Friesen promoted to VP of revenue for North America at Brand Metrics.
Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZBrand Metrics partners with Paramount ANZ for brand lift measurement technology in CTV advertising.The partnership aims to provide powerful insights into brand and business KPIs for CTV campaigns on Paramount ANZ's channels.