#brand-metrics

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Exchangewire
3 weeks ago
Marketing

Kristen Friesen Moves to New Role to Help Drive Brand Metrics' Rapid US Expansion - ExchangeWire.com

Kristen Friesen promoted to VP of revenue for North America at Brand Metrics. [ more ]
Exchangewire
1 month ago
Marketing

Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZ

Brand Metrics partners with Paramount ANZ for brand lift measurement technology in CTV advertising.
The partnership aims to provide powerful insights into brand and business KPIs for CTV campaigns on Paramount ANZ's channels. [ more ]
Exchangewire
1 month ago
Marketing

Brand Metrics Fuels Expansion with Four Senior Hires

Gareth Lloyd joins Brand Metrics as head of research & data science, focusing on advertising measurement in cookieless environments.
Brand Metrics plans to leverage a database of seven million survey responses to enhance advertising effectiveness and extend product offerings. [ more ]
Podcaster News
1 month ago
Marketing

New Study Finds Personalized AI-Generated Ads Are 22% More Effective At Increasing Brand Favor - Podcaster News

Consumers show readiness for AI-generated audio ads.
Personalized AI audio ads perform better than generic ads. [ more ]
RAIN News
1 month ago
Podcast

Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study - RAIN News

Podcast listeners are more receptive to ads and are likely to take action compared to other mediums.
HelloFresh, a major podcast advertiser, saw significant positive differentials in brand metrics among podcast listeners. [ more ]
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