#brand-metrics

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Fashion & style
fromThe Business of Fashion
3 weeks ago

Introducing the BoF Insights Brand Pulse Index

Algorithms, social platforms and AI-driven discovery now determine fashion brand success by rewarding discoverability, clear identity, perceived value, authentic connection and emotional advocacy.
Marketing
fromArchitectural Digest
1 month ago

Corey Damen Jenkins on Building a Brand

A design firm must define and communicate a focused brand identity to differentiate its studio, attract ideal clients, and measure health through clear metrics.
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