"Algorithms, viral moments and AI platforms are rewriting the rulebook of brand building. Trends are born and fizzle out at lightning speed on TikTok, while customers are increasingly turning to AI chatbots for shopping advice on what to buy and where to buy it. These new dynamics determine which brands capture attention - and how long they keep it. Traditional brand trackers often look backwards and"
"Our new tool, BoF Insights Brand Pulse, is designed to address these shortcomings and provide a holistic dashboard of brand performance today. The BoF Insights Brand Pulse Index Today, we are pleased to share the first iteration of The BoF Insights Brand Pulse Index - a benchmark built using data and analysis from our dashboard. The Index assesses not only how discoverable a brand is online, but also how"
Algorithms, viral moments and AI platforms are accelerating trend cycles and shifting how brands capture attention. Consumers increasingly use TikTok, search and AI chatbots for discovery and shopping advice. Traditional brand trackers often look backwards or focus only on online noise, offering limited insight into real customer connections. BoF Insights Brand Pulse provides a holistic dashboard to measure brand performance in real time. The Brand Pulse Index benchmarks 100 leading fashion brands (January 1–August 31, 2025) across five dimensions—Discoverability, Identity, Value, Connection and Love—blending TikTok, Instagram, Google Search and AI chatbot signals with qualitative consumer conversation.
Read at The Business of Fashion
Unable to calculate read time
Collection
[
|
...
]