Email marketing returns as much as $40 for every $1 invested in 2024.
Merchants should approach email marketing like social media, focusing on providing content rather than just deals to retain subscribers and increase sales.
Editorial emails with informative content like tips and recommendations can attract and engage subscribers, leading to increased sales.
Creating compelling content related to products, attracting subscribers, including products in each newsletter, and optimizing for sales are key steps in successful email marketing.
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