Short-form videos are not just popular; they generate over twice the engagement of long-form videos, with over half of business videos now less than two minutes long.
The data shows that short-form videos are highly engaging and effective for marketing, with viewers watching shorter videos to completion at a 50 percent retention rate if under 90 seconds.
Marketers have recognized the value of short-form videos, with 44 percent planning to use them in e-commerce strategies this year and over $99 billion projected revenue from video ads.
82 percent of all global internet traffic is expected to be video by 2025, as brands leveraging video effectively capture attention, increase engagement, and drive sales.
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