93% of Marketers Say This Is the Secret to More Customers
Businesses should utilize short, engaging videos due to their popularity and effectiveness in retaining viewer attention and driving engagement.
Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
Google announced an ad format linking short-form videos to search ads, along with AI-generated text summaries. New tools allow AI-generated product images based on brand photos.
Meta Brings AI to Reels, Matches Creators With Brands
Meta believes short-form videos are the future.
UberEats Launches a TikTok-like Short-Form Video Feed to Help Customers Discover New Dishes - Lindsey Gamble
Restaurants on UberEats can now share short-form videos, reaching new customers and enhancing the ordering experience.
The Psychology of Short-Form Content: Why We Love Bite-Sized Videos
Short-form videos are under 60 seconds, digestible for quick consumption.
73% of consumers prefer short-form videos for learning about products; 56% of marketers plan to invest in them by 2024.