#short-form-videos
#short-form-videos

Diva Cups: the 10 funniest things I have ever seen (on the internet)

Enjoy humorous content online, especially through TikTok and other short-form videos. [ more ]

The Globe and Mail

2 weeks ago

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties. [ more ]

Adweek

2 weeks ago

Meta Brings AI to Reels, Matches Creators With Brands

Meta believes short-form videos are the future. [ more ]

Lindsey Gamble

UberEats Launches a TikTok-like Short-Form Video Feed to Help Customers Discover New Dishes - Lindsey Gamble

Restaurants on UberEats can now share short-form videos, reaching new customers and enhancing the ordering experience. [ more ]

Hubspot

in 3 months

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Short-form videos are under 60 seconds, digestible for quick consumption.

73% of consumers prefer short-form videos for learning about products; 56% of marketers plan to invest in them by 2024. [ more ]

TheStreet

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.

The focus of short-form videos on LinkedIn is professional and career-oriented content. [ more ]

Miami Herald

LinkedIn is testing a new feature you may not like

LinkedIn is testing short-form videos in a dedicated tab, similar to TikTok and Instagram Reels.

The platform is focusing on professional content, aiming to enhance user engagement and feedback. [ more ]

www.cnn.com

Shemakes$20,000 a month to make 1-minute YouTube videos.InsideGoogle's strategy to beat TikTok

YouTube is paying top Shorts creators tens of thousands of dollars monthly.

YouTube incentivizes creators with ad revenue share for Shorts to compete with TikTok and Instagram. [ more ]

Social Media Today

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube Shorts and CTV measurement expansion by Comscore

Short-form video popularity and e-commerce content shift [ more ]

Social Media Today

Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.

Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers. [ more ]

PCMAG

Media industry

Facebook Finds New Way to Unfriend Publishers by Nixing News Tab

Facebook's News tab will be removed in the US and Australia due to low user engagement and a shift towards short-form videos like TikTok.

Facebook has stopped revenue-sharing with news publishers and will no longer create new products specifically for news publishers. [ more ]

Ehl

6 current social media trends for hoteliers in 2024

Short-form video is a powerful tool for hotel social media marketing in 2024.

Use short-form videos to showcase unique hotel amenities and experiences, providing an unfiltered view. [ more ]

Hubspot

in 2 weeks

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

Short-form videos yield high ROI

Authentic storytelling and compelling quotes enhance short-form videos [ more ]

The Information

5 months ago

Why This Creator Abandoned His YouTube Channel With 600,000 Subscribers-and Started Over

Jack Settleman grew a sport-focused YouTube account to nearly 600,000 subscribers but decided to start over with a new channel.

The new channel, Snapback Sports, focuses on sharing experiences at sporting events through longer videos, in addition to Shorts clips. [ more ]

LogRocket Blog

5 months ago