GSMArena.com5 days agoMobile UXNetflix's ad tier has 40 million users alreadyNetflix's ad-supported tier has 40 million monthly users, with high engagement rates. [ more ]
Forbes1 month agoMarketingCouncil Post: The Power Of Micro-Influencers In Niche MarketsMicro-influencers offer higher engagement rates due to personal relationships with followers and selectivity in brand partnerships. Niche markets value micro-influencers for their specific content tailored to unique interests, fostering community and credibility. [ more ]
The Drum2 months agoMarketingThe DrumSoutheast Asia (SEA) experienced a significant increase in internet users during the lockdown period, pushing the total to over 400 million. Mobile-first campaigns, particularly focusing on engaging mobile videos, have seen high growth and engagement rates in Southeast Asia. [ more ]
Practical Ecommerce2 months agoOnline marketingEmail and Text Marketing Are Cookie-proofGoogle Chrome eliminating tracking cookies gradually, with the goal to completely remove third-party cookies by year-end. Marketers shifting towards direct message marketing due to the decline of third-party tracking cookies. [ more ]