The article emphasizes that creating high-quality content is not sufficient for attracting customers; visibility is key. It discusses seven essential channels for content distribution: search engines, email newsletters, social media marketing, advertising, and content repurposing. Each channel serves to enhance the visibility and engagement of content. For instance, SEO plays a critical role in enabling content discovery, while social media allows marketers to share condensed content. Advertising can also drive traffic to specific pages that convert visitors into customers.
Content should be distributed optimally across multiple channels to increase visibility and engagement, as great content alone does not guarantee it will be noticed.
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