The value of influencer marketing lies in the fact that 69% of consumers trust influencers' recommendations. If you can identify and collaborate with the influencers that your target customers follow, you'll raise brand awareness, generate website traffic, and see positive impacts on your bottom line.
Influencers—people with large social media followings—play a huge role in a customer's purchase decisions nowadays. Brands have the power to collaborate with influencers and drive a sustainable stream of new customers toward their products and services.
Around 61.4% of the world's population is active on some kind of social media platform, be it Facebook, Instagram, or Twitch. But users aren't just following their friends—68% of users also follow their favorite brands to stay updated with their latest products.
Influencer marketing is a social media strategy where brands partner with people who have a large, engaged social media presence. This can include bloggers, celebrities, and everyone in between.
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