Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery.
Even the smallest friction in a buyer's journey can hurt conversion or drive customers to competitors. The key to removing these barriers - and staying competitive - is using data to understand and optimize their paths.
Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Use this data to engage consumers directly, understand their buying habits and remove hurdles in the purchase process.
Retailer audiences offer valuable data for acquiring new customers. However, you must first trust your own consumer data - knowing how, where and by whom it's collected, stored and used.
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