Over the past few years, retail media activations have largely focused on sponsored product campaigns, with marketers prioritizing the point of purchase. This evolution extends beyond sponsored ads to include on-site display and off-site ads across the open internet. Leading retailers are now offering brands and agencies advanced full-funnel solutions that feature closed-loop measurement capabilities.
QR codes are not about volume but about engagement-not everyone is going to scan the code but those that do are highly engaged and more likely to convert. Understanding this dynamic can help marketers focus their strategies on enhancing the user experience and driving true conversion rates.
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