New creators often approach brand partnerships unaware of the many additional services and rights they can and should charge for in their agreements.
Usage rights allow brands to repurpose a creator's content for other marketing purposes, such as paid ads or website use. This extends the value beyond original intent.
If a term doesn't seem equally fair to both the brand and the creator, creators can 'redline' their agreement to ask for edits.
It's important to remember that contracts are negotiable. Creators can consult with a lawyer or manager to ensure the agreement reflects their worth.
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