Jaimee Lupton, after years in luxury beauty PR, launched Monday Haircare in 2020 to fill a gap for younger consumers with accessible haircare products. Understanding the importance of personalized branding, Lupton tailored the company's messaging to appeal directly to this demographic. The brand has been highly successful, winning multiple awards and earning recognition as the leading haircare brand on TikTok. This success enabled Lupton to self-fund additional brands, collaborating with major retailers and establishing herself as an influential figure in Gen Z beauty entrepreneurship.
Lupton knew the power of a personalized message, and she created Monday with that in mind.
The success of Monday then set her up to self-fund other brands.
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