In the evolving landscape of digital content creation, many creators are recognizing that virality and exposure alone do not guarantee financial success. Ahad Khan, CEO of Kajabi, highlights that the transition from viewing oneself as merely an entertainer to an entrepreneur is vital for long-term sustainability. This change of perspective encourages creators to focus on data control and audience retention. By using social media for discovery and transitioning audiences to direct interactions such as email lists or paid content, creators can manage income more reliably, reducing dependence on unpredictable platform algorithms.
But it wasn't translating into income for a lot of creators who wanted to do this full time and wanted to take it a bit more seriously.
They start to think of themselves as business owners and entrepreneurs... and start thinking about the people who engage with their content at the top of their funnel.
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