The article discusses the keys to building a successful high-growth business, emphasizing the significance of timing and strategic decision-making. At SXSW's Fast Company Grill, business leaders shared valuable insights, particularly regarding the role of social media in reaching consumers. Danielle Guizio described social media as a modern billboard and resume, essential for brand representation. Kat Hantas highlighted 21Seeds' use of Pinterest and community referrals, while Stacey Tank noted how social commerce fosters consumer confidence. Collectively, these insights underline the need for effective marketing in a competitive landscape.
I look at social media as if it's our new age billboard and our resume. So anything you're putting on social media, it's who you want to present to the viewers and to the consumers and also in a business sense as well.
We wanted to find [the consumer] where she was to discover us and then make sure that we were available in distribution in retail. The beauty of women is when they find something they like, they want to tell people about it.
My confidence to transact as a consumer is so much higher because I can also be entertained by that content. TikTok Shop went from nothing [when it launched in September 2023] to tens of billions of dollars in transactions.
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