Evan Ranft asserts that using Reels is crucial for visibility on Instagram in 2025, as they help creators connect with a broader audience through simple, engaging content.
Ranft notes that many creators tend to overcomplicate their content, but simplicity often wins. By sharing behind-the-scenes insights or time-lapses, artists can effectively engage with followers.
Highlighting the importance of consistency, Ranft shares his experience of daily posts over 300 days, showing that regular engagement feeds the algorithm and leads to audience growth.
Ranft recommends leveraging Instagram's newest features, such as music and text overlays, to improve visibility, as the platform tends to favor content that utilizes these tools.
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