The article critiques the superficial nature often associated with rebranding, emphasizing the need to uncover and understand a brand's core purpose and values. It suggests that the focus on elements like logos and colors can distract from the underlying strategic changes necessary for a successful rebrand. The agency venturethree advocates for a holistic approach, ensuring that rebranding efforts connect meaningfully with the brand's vision and objectives, thereby creating a real catalyst for change, rather than merely following trends or responding to public opinion.
A successful rebrand should illuminate a brand’s deeper purpose rather than simply offering surface-level changes like new logos and colors.
Many rebrands fall into superficiality, prompting discussions to focus on trivia rather than vital strategic changes that underpin a brand's evolution.
At venturethree, we advocate for challenging the quick-hit nature of rebrands by grounding them in core values and genuine organizational purpose.
It’s essential to examine the ‘why’ behind a rebrand to ensure the branding efforts align cohesively with a larger business vision.
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