The new PayPal wordmark isn't oriented at a slant, which is different from all of the workmark's former iterations, dating back to the company's launch in 2000.
This new color choice sets it apart from the blue that has become synonymous with fintech, helping to distinguish PayPal from traditional banks' staid identities.
The updated branding features a bespoke typeface, smarter animations, and an overall universal look intended to enhance accessibility and stand out in a competitive fintech landscape.
The wordmark's transition to black, along with the streamlined color palette of five hues, reflects a strategic move to combat sameness in fintech branding.
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