During the Super Bowl, Nike's logo appeared 819 times across 521 frames, leading brand visibility, with its ad earning high viewer approval. Samba TV reported that 37 million households saw the logo, averaging 371 views per home. This level of exposure, coupled with significant social media engagement generated by its 'So Win' commercial, indicates a successful marketing strategy for Nike during a high-cost event, emphasizing their branding mastery on one of television's biggest stages.
Nike's presence was unavoidable. At an average frequency of 371 views per household, this wasn't just brand exposure; it was a masterclass in brand visibility.
Not only did its 'So Win' ad win the most-watched ranking and fan-favorite status amongst viewers, its logo was the MVP of the game.
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