Carolane Godbout Isabel, the designer behind Super Studio, highlights the complexities of crafting a distinct brand identity for Rose Bakery. Located in Sainte-Flore, her approach aimed to transcend conventional aesthetics commonly seen in bakery branding. With a focus on ‘craft and tactility,’ Isabel sought to develop a visual language that embodies the unique and hands-on methods of the bakery. Her expertise, honed through experience in Montreal and a passion for the food and hospitality sectors, plays a pivotal role in creating an immersive branding experience that engages customers even before they enter the bakery.
Branding a bakery might be a dream project "but it does come with its challenges", Carolane Godbout Isabel, the creative behind Super Studio, tells us.
With so many bakery brands out there, she wanted to create a new visual vernacular, one that focused on "craft and tactility, on making something as unique and hands-on as the way they approach their business".
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