A brand refresh is an update to a company's brand identity, aimed at aligning it with current offerings and responding to shifting market conditions.
Brand refreshes can involve changes in visual identity, messaging, personality, and architecture, allowing businesses to stay relevant and competitive in their market.
Unlike a rebrand, which entails a complete overhaul, a brand refresh is more of a strategic upgrade to maintain brand relevance.
Many successful companies regularly update their brands, reflecting not just their growth but also the ongoing evolution of their market and consumer expectations.
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