Push notifications effectively engage Gen Z consumers by offering high visibility, personalization, and higher open rates compared to traditional text-based marketing, like emails.
By leveraging push notifications, brands can create a buzz around product launches, ensuring their audience is informed and engaged at crucial moments, such as launch day.
The success of using push notifications lies in their ability to reach users when they are actively using their devices, resulting in higher traffic and sales conversions.
Using rich media elements in push notifications can make messages more engaging, leading to better response rates and encouraging users to act quickly on offers.
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