How To Optimize the Email Marketing Customer Journey (2024) - Shopify
Briefly

An email marketing customer journey is a structured sequence of emails that guide customers through various stages of interaction with a brand.
This type of email strategy not only nurtures leads but also boosts conversion rates and customer retention.
Once they give their email, they're indicating a proactive choice to engage with your brand; they’re into you or your product.
Welcome emails, abandoned cart reminders, and post-purchase engagements are effective tactics for maintaining customer loyalty.
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