Email marketing, when executed effectively, remains one of the most powerful tools for engaging audiences and driving conversions, despite the rise of social media.
A strategic email campaign management process, including planning, executing, and optimizing campaigns, allows businesses to communicate effectively and build stronger relationships with their subscribers.
By targeting specific segments of the audience and analyzing performance, businesses can ensure that their email communications are relevant, timely, and engaging, which helps convert casual subscribers into loyal customers.
With 81% of companies utilizing email as a marketing strategy, the key to success lies in standing out and ensuring emails are opened and acted upon.
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