In 2024, with Google's plan to deprecate third-party cookies, first-party data emerges as crucial for personalization and optimizing return on advertising spend.
First-party data allows organizations to tailor their marketing strategies around real customer preferences, improving both targeting and engagement significantly.
Asking the right questions of your first-party data helps in unlocking insights about customer journeys that can refine and optimize paid media strategies.
The importance of customer experience doesn't just enhance engagement—it fosters loyalty and drives higher returns on advertising spend, leveraging first-party data effectively.
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