CMOs have started to merge abundant business intelligence to drive successful marketing and content strategies, recognizing the importance of data alongside creativity.
Data-driven marketing involves a two-step process: gathering customer information and utilizing it to personalize the customer experience, with awareness data, experience data, and shopping data being key components.
Awareness data helps CMOs understand how prospects perceive their brand and how they become aware of it, utilizing predictive analytics to predict consumer behavior.
Experience data focuses on the interaction between marketing content and shoppers, optimizing content and determining the most effective messaging channels for the audience.
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