Is This the Beginning of the End of Big Social Media?CMSWire offers vital resources for marketing and customer experience leaders to navigate complex landscapes.
Privacy-First Personalization in Marketing Wins LoyaltyCMSWire's channel provides actionable insights for marketing and customer experience leaders to navigate complex landscapes.
What AI in CMS Means for SEO, Content Creation and User ExperienceCMSWire's channel is a premier resource for CMOs and customer experience innovators.
CDPs and Hyper-Personalization: A Game Changer or Just More Data Overload?CMSWire offers comprehensive resources for CMOs and customer experience leaders.
Generative AI in Marketing: Friend, Foe or Frenemy?CMSWire provides essential resources for CMOs and customer experience leaders.
Pepsi, Tesco, Monzo, Heinz, Unilever & more to share insights at The Drum LiveBrand marketers can gain valuable insights from top CMOs at The Drum Live event in September.
Is This the Beginning of the End of Big Social Media?CMSWire offers vital resources for marketing and customer experience leaders to navigate complex landscapes.
Privacy-First Personalization in Marketing Wins LoyaltyCMSWire's channel provides actionable insights for marketing and customer experience leaders to navigate complex landscapes.
What AI in CMS Means for SEO, Content Creation and User ExperienceCMSWire's channel is a premier resource for CMOs and customer experience innovators.
CDPs and Hyper-Personalization: A Game Changer or Just More Data Overload?CMSWire offers comprehensive resources for CMOs and customer experience leaders.
Generative AI in Marketing: Friend, Foe or Frenemy?CMSWire provides essential resources for CMOs and customer experience leaders.
Pepsi, Tesco, Monzo, Heinz, Unilever & more to share insights at The Drum LiveBrand marketers can gain valuable insights from top CMOs at The Drum Live event in September.
Council Post: Advice For CMOs: Using Data To Support Marketing SuccessCMOs are now merging data and creativity for successful marketing strategies.Data-driven marketing involves gathering customer information to personalize experiences.
4 Hallmarks of the Best Email Marketing StrategiesCMSWire is a key resource for CMOs and CX leaders, offering essential insights and data for effective customer management.
Council Post: Advice For CMOs: Using Data To Support Marketing SuccessCMOs are now merging data and creativity for successful marketing strategies.Data-driven marketing involves gathering customer information to personalize experiences.
4 Hallmarks of the Best Email Marketing StrategiesCMSWire is a key resource for CMOs and CX leaders, offering essential insights and data for effective customer management.
CMOs at Cannes: Tackling their evolving role amid AI and growth challengesCMOs play a critical role in driving growth and proving marketing's value at industry events like Cannes.
CMOs are betting on creativity despite mounting pressure: reportCMOs believe in the transformative power of creativity, viewing marketing as a key driver of business transformation.
What marketing can teach the enterprise about AI | MarTechCMOs can enhance their leadership role through strategic adoption of generative AI, connecting it directly to business outcomes.
Eos's Soyoung Kang on how 'giving bestie vibes, not brand vibes' captivates Gen ZGen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships.
Progressive CMO on the keys to effective AI-powered marketingAI in marketing requires human input for success.CMOs need to understand how to effectively leverage AI for maximum impact.
CMOs at Cannes: Tackling their evolving role amid AI and growth challengesCMOs play a critical role in driving growth and proving marketing's value at industry events like Cannes.
CMOs are betting on creativity despite mounting pressure: reportCMOs believe in the transformative power of creativity, viewing marketing as a key driver of business transformation.
What marketing can teach the enterprise about AI | MarTechCMOs can enhance their leadership role through strategic adoption of generative AI, connecting it directly to business outcomes.
Eos's Soyoung Kang on how 'giving bestie vibes, not brand vibes' captivates Gen ZGen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships.
Progressive CMO on the keys to effective AI-powered marketingAI in marketing requires human input for success.CMOs need to understand how to effectively leverage AI for maximum impact.
Call for Nominations: The 2024 Marketing Vanguard AwardsBrandweek is essential for marketing innovation and networking, featuring insights from C-suite leaders and recognizing influential CMOs through the Marketing Vanguard Awards.
How to leverage the 80/20 rule for martech efficiency and ROI | MarTechCMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.
How to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.
Joining the dots in DOOHMartech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.
How to leverage the 80/20 rule for martech efficiency and ROI | MarTechCMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.
How to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.
Joining the dots in DOOHMartech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.
Council Post: Nano-Influencers: Four Questions To Ask Your Marketing TeamNano-influencers prioritize quality engagement over followers, excel in fostering authentic connections, and bring exceptional engagement which can benefit CPG brands.CMOs are exploring nano-influencers with higher trust levels for improved results, keen on genuine connections with audiences for CPG brands.
Council Post: Hard Truths Every CMO Must FaceCMOs often struggle to prove the value of marketing efforts, necessitating a focus on translating marketing's impact into financial terms for increased staying power.
Transparency shift: CMOs navigate new norms in agency profit modelsCMOs accept agency profit margins if transparent and ROI proven.
LinkedIn Shares Data on Evolving Marketing Skills [Infographic]CMO jobs dropped by 47% in the past year, but new skills and opportunities are emerging.
LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities.
LinkedIn Shares Data on Evolving Marketing Skills [Infographic]CMO jobs dropped by 47% in the past year, but new skills and opportunities are emerging.
LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities.
Which CMO are you: a trail blazer or a flame thrower?Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively.
Which CMO are you: a trail blazer or a flame thrower?Finding growth and proving effectiveness are top challenges for CMOs.59% of UK senior marketing leaders feel their marketing ecosystems are not keeping up with the pace of change.
Which CMO are you: a trail blazer or a flame thrower?Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively.
Which CMO are you: a trail blazer or a flame thrower?Finding growth and proving effectiveness are top challenges for CMOs.59% of UK senior marketing leaders feel their marketing ecosystems are not keeping up with the pace of change.
The Drum Awards for Marketing judges share what they'll be looking for from entrantsEntering awards can help agencies get noticed by CMOs and brand marketers.The Drum Awards for Marketing focus on outcomes, not outputs, showcasing impact over budget size.
Reviving R&D within the CMO role with UnitedMasters' Chaucer BarnesMarketers should prioritize purposeful innovation over budget optimization.Marketers must lead from the front in product development for long-term success.
The Drum Awards for Marketing judges share what they'll be looking for from entrantsEntering awards can help agencies get noticed by CMOs and brand marketers.The Drum Awards for Marketing focus on outcomes, not outputs, showcasing impact over budget size.
Reviving R&D within the CMO role with UnitedMasters' Chaucer BarnesMarketers should prioritize purposeful innovation over budget optimization.Marketers must lead from the front in product development for long-term success.
CMOs are in trouble. Should anyone care?CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.
How to clarify marketing metrics to impress the C-suite | MarTechCMOs struggle to prove the financial value of marketing expenses due to challenges in establishing the right metrics, particularly for middle-of-the-funnel activities.
TikTok and Influential Present the TikTok Influential Awards During Cannes LionsTikTok Influential Awards celebrate brands and CMOs integrating TikTok in advertising strategies.