Is This the Beginning of the End of Big Social Media?CMSWire offers vital resources for marketing and customer experience leaders to navigate complex landscapes.
AI-Driven Extinction? Why Some Brands Won't Make ItCMSWire is a crucial resource for marketing and CX leaders, delivering insights to navigate complexities in today's environment.
Your Chatbot Is an SEO Expert (You Just Haven't Asked Yet)CMSWire provides essential insights and research for CMOs and customer experience leaders.
AI-Driven Extinction? Why Some Brands Won't Make ItCMSWire offers valuable resources for CMOs and customer experience professionals.
Privacy-First Personalization in Marketing Wins LoyaltyCMSWire's channel provides actionable insights for marketing and customer experience leaders to navigate complex landscapes.
What AI in CMS Means for SEO, Content Creation and User ExperienceCMSWire's channel is a premier resource for CMOs and customer experience innovators.
Is This the Beginning of the End of Big Social Media?CMSWire offers vital resources for marketing and customer experience leaders to navigate complex landscapes.
AI-Driven Extinction? Why Some Brands Won't Make ItCMSWire is a crucial resource for marketing and CX leaders, delivering insights to navigate complexities in today's environment.
Your Chatbot Is an SEO Expert (You Just Haven't Asked Yet)CMSWire provides essential insights and research for CMOs and customer experience leaders.
AI-Driven Extinction? Why Some Brands Won't Make ItCMSWire offers valuable resources for CMOs and customer experience professionals.
Privacy-First Personalization in Marketing Wins LoyaltyCMSWire's channel provides actionable insights for marketing and customer experience leaders to navigate complex landscapes.
What AI in CMS Means for SEO, Content Creation and User ExperienceCMSWire's channel is a premier resource for CMOs and customer experience innovators.
CMOs can't afford to shape their 2025 marketing strategies without marketing intelligenceThe future of marketing relies heavily on marketing intelligence to make informed strategic decisions.CMOs risk significant budget misallocation due to a lack of competitive insights.
How To Bridge The Trust Divide Between CMOs And CEOsAI technology is now considered essential for long-term marketing strategies by a significant majority of marketers.
Pepsi, Tesco, Monzo, Heinz, Unilever & more to share insights at The Drum LiveBrand marketers can gain valuable insights from top CMOs at The Drum Live event in September.
Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision 'paralysis' from marketersCMOs are facing increased challenges during Trump's second presidency, marked by fear of making mistakes and uncertainty in decision-making.
Experts hail genAI role in recreating creativityGenerative AI is transforming the role of marketers, enhancing creativity and storytelling, while allowing CMOs to become more entrepreneurial within organizations.
Marketing data security threats are rising: Where CMOs see gapsBuilding strong marketing and data security team relationships is crucial for effective data management.CMOs are experiencing heightened anxiety around customer data security and management.
Marketers Just Might Be The Only Professionals Saving Startups From Destroying Themselves | HackerNoonTech startups often prioritize scaling over sustainable growth, risking real-world consequences of misrepresentation.
How To Bridge The Trust Divide Between CMOs And CEOsAI technology is now considered essential for long-term marketing strategies by a significant majority of marketers.
Pepsi, Tesco, Monzo, Heinz, Unilever & more to share insights at The Drum LiveBrand marketers can gain valuable insights from top CMOs at The Drum Live event in September.
Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision 'paralysis' from marketersCMOs are facing increased challenges during Trump's second presidency, marked by fear of making mistakes and uncertainty in decision-making.
Experts hail genAI role in recreating creativityGenerative AI is transforming the role of marketers, enhancing creativity and storytelling, while allowing CMOs to become more entrepreneurial within organizations.
Marketing data security threats are rising: Where CMOs see gapsBuilding strong marketing and data security team relationships is crucial for effective data management.CMOs are experiencing heightened anxiety around customer data security and management.
Marketers Just Might Be The Only Professionals Saving Startups From Destroying Themselves | HackerNoonTech startups often prioritize scaling over sustainable growth, risking real-world consequences of misrepresentation.
CMOs at Cannes: Tackling their evolving role amid AI and growth challengesCMOs play a critical role in driving growth and proving marketing's value at industry events like Cannes.
CMOs are betting on creativity despite mounting pressure: reportCMOs believe in the transformative power of creativity, viewing marketing as a key driver of business transformation.
What marketing can teach the enterprise about AI | MarTechCMOs can enhance their leadership role through strategic adoption of generative AI, connecting it directly to business outcomes.
CMOs at Cannes: Tackling their evolving role amid AI and growth challengesCMOs play a critical role in driving growth and proving marketing's value at industry events like Cannes.
CMOs are betting on creativity despite mounting pressure: reportCMOs believe in the transformative power of creativity, viewing marketing as a key driver of business transformation.
What marketing can teach the enterprise about AI | MarTechCMOs can enhance their leadership role through strategic adoption of generative AI, connecting it directly to business outcomes.
Call for Nominations: The 2024 Marketing Vanguard AwardsBrandweek is essential for marketing innovation and networking, featuring insights from C-suite leaders and recognizing influential CMOs through the Marketing Vanguard Awards.
How to leverage the 80/20 rule for martech efficiency and ROI | MarTechCMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.
How to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.
Joining the dots in DOOHMartech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.
How to leverage the 80/20 rule for martech efficiency and ROI | MarTechCMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.
How to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.
Joining the dots in DOOHMartech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.
Council Post: Nano-Influencers: Four Questions To Ask Your Marketing TeamNano-influencers prioritize quality engagement over followers, excel in fostering authentic connections, and bring exceptional engagement which can benefit CPG brands.CMOs are exploring nano-influencers with higher trust levels for improved results, keen on genuine connections with audiences for CPG brands.
Council Post: Hard Truths Every CMO Must FaceCMOs often struggle to prove the value of marketing efforts, necessitating a focus on translating marketing's impact into financial terms for increased staying power.
Transparency shift: CMOs navigate new norms in agency profit modelsCMOs accept agency profit margins if transparent and ROI proven.
LinkedIn Shares Data on Evolving Marketing Skills [Infographic]CMO jobs dropped by 47% in the past year, but new skills and opportunities are emerging.
LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities.
LinkedIn Shares Data on Evolving Marketing Skills [Infographic]CMO jobs dropped by 47% in the past year, but new skills and opportunities are emerging.
LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities.
Which CMO are you: a trail blazer or a flame thrower?Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively.
fromFast Company9 months agoCMOs are in trouble. Should anyone care?CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.
How to clarify marketing metrics to impress the C-suite | MarTechCMOs struggle to prove the financial value of marketing expenses due to challenges in establishing the right metrics, particularly for middle-of-the-funnel activities.
TikTok and Influential Present the TikTok Influential Awards During Cannes LionsTikTok Influential Awards celebrate brands and CMOs integrating TikTok in advertising strategies.