#cmos
#cmos

Super Serious CMO on marketing in the modern age: 'Be a student for life'

Remaining flexible and adaptive is crucial in marketing amidst cultural shifts and emerging technologies. [ more ]

CX Dive

Artificial intelligence

Generative AI offers marketing a time to shine

Generative AI can supercharge marketing with personalized content creation and real-time data analysis.

CMOs recognize the importance of adopting generative AI for competitive advantage. [ more ]

Adweek

The New Power Couple: How CMOs and CTOs Can Drive Innovation

Brands need to align marketing, advertising, and technology to achieve cross-organization goals.

CTOs and CMOs should work together to establish a shared vision and drive bigger returns. [ more ]

Mediapost

Don't Wait to Prioritize Brand Awareness -- Act Now

CMOs are expecting to spend less on marketing in 2023 compared to previous years.

Brands need to prioritize both performance media and brand-building tactics to develop a meaningful connection with consumers. [ more ]

moremarketing

marketing-strategy

The Drum

Artificial intelligence

Progressive CMO on the keys to effective AI-powered marketing

AI in marketing requires human input for success.

CMOs need to understand how to effectively leverage AI for maximum impact. [ more ]

The Drum

Eos's Soyoung Kang on how 'giving bestie vibes, not brand vibes' captivates Gen Z

Gen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships. [ more ]

Digiday

2 months ago

Artificial intelligence

Marketing Briefing: As M&A rebounds, 'it all hinges upon the CMO having a seat at the table'

Increased M&A activity in various industries

CMOs play a crucial role in the M&A branding process [ more ]

moremarketing-strategy

CMOs

MarTech

AI is adding to marketers' responsibilities while diminishing their influence | MarTech

CMOs are spending more time collaborating cross-functionally due to the adoption of AI technologies.

Non-marketers believe marketing has an inflated view of its importance and working with marketing inhibits the success of cross-functional initiatives. [ more ]

MarTech

Unifying the C-suite: A roadmap for CMO-CTO partnerships | MarTech

Collaboration is key for driving business impact and breaking down departmental silos in the C-suite.

CMOs can be unifiers who forge connections across the business and unlock synergies through collaboration with peers. [ more ]

Mediapost

Solving The Brand & Performance Disconnect

CMOs and marketers are under pressure to balance brand and performance marketing.

Separation between brand and performance is impacting consumer experience.

Data and technology present challenges in managing brand and performance marketing. [ more ]

moreCMOs

The Drum

1 week ago

Joining the dots in DOOH

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success. [ more ]

MarTech

2 weeks ago

How to align processes to drive martech utilization | MarTech

Marketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness. [ more ]

The Drum

Which CMO are you: a trail blazer or a flame thrower?

Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.

Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively. [ more ]

The Drum

Reviving R&D within the CMO role with UnitedMasters' Chaucer Barnes

Marketers should prioritize purposeful innovation over budget optimization.

Marketers must lead from the front in product development for long-term success. [ more ]

The Drum

The Drum Awards for Marketing judges share what they'll be looking for from entrants

Entering awards can help agencies get noticed by CMOs and brand marketers.

The Drum Awards for Marketing focus on outcomes, not outputs, showcasing impact over budget size. [ more ]

The Drum

Which CMO are you: a trail blazer or a flame thrower?

Finding growth and proving effectiveness are top challenges for CMOs.

59% of UK senior marketing leaders feel their marketing ecosystems are not keeping up with the pace of change. [ more ]

Digiday

2 months ago

Meta's layoffs continue to impact advertisers as the company replaces account team members with AI

CMOs and agency execs facing challenges with downsizing at Meta accounts

Marketers frustrated with lack of premium service despite significant ad spend on Meta [ more ]

The Drum

2 months ago

The Drum

B2B influence is a rapidly growing priority in marketing with 75% actively employing it.

B2B influencers have yet to unlock their full potential with teams not fully harnessing post-sale influence. [ more ]

Adweek

3 months ago

Why Marketers Are Looking for On-Demand Consultants

Doug Ray has founded a media advisory firm called Ray Media Advisory.

He works with agencies, brands, publishers, and ad-tech firms to provide advice and expertise in the advertising ecosystem. [ more ]

The Drum

4 months ago