#cmos

#cmos

CMOs play a critical role in driving growth and proving marketing's value at industry events like Cannes.

CMOs believe in the transformative power of creativity, viewing marketing as a key driver of business transformation.

CMOs can enhance their leadership role through strategic adoption of generative AI, connecting it directly to business outcomes.

Increased M&A activity in various industries

CMOs play a crucial role in the M&A branding process

Gen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships.

AI in marketing requires human input for success.

CMOs need to understand how to effectively leverage AI for maximum impact.

CMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.

Marketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.

CMO jobs dropped by 47% in the past year, but new skills and opportunities are emerging.

CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities.

Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.

Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively.

Finding growth and proving effectiveness are top challenges for CMOs.

59% of UK senior marketing leaders feel their marketing ecosystems are not keeping up with the pace of change.

Entering awards can help agencies get noticed by CMOs and brand marketers.

The Drum Awards for Marketing focus on outcomes, not outputs, showcasing impact over budget size.

Marketers should prioritize purposeful innovation over budget optimization.

Marketers must lead from the front in product development for long-term success.