Chief marketing officers and CEOs may be misaligned. Could a field trip to a 'festival of creativity' bring them closer together?

A recent McKinsey & Co. study highlights a growing disconnect between CEOs and CMOs regarding comfort levels with modern marketing. While two-thirds of CEOs feel confident about modern marketing, only 31% of CMOs believe their CEOs share this sentiment. At the Cannes Lions festival, marketing leaders suggested that CEOs could benefit from immersing themselves in creative environments, encouraging innovative thinking. Recommendations include bringing CEOs to view award-winning projects and organizing meaningful discussions between them and their creative teams, aiming to enhance collaborative problem-solving.

"I would love to bring CEOs to the basement of the Palais so they could see the work and draw inspiration from that."

Nearly two-thirds of chief executives say they are comfortable with modern marketing, while only 31% of CMOs believe their CEOs share that comfort.

Read at Fast Company