CMOs today face a multifaceted set of challenges including driving business results, engaging new audiences like Gen Z, responsibly utilizing data and emerging technologies like generative AI, and dealing with a polarized political environment. Business Insider's annual list of 'Most Innovative CMOs' showcases 25 standout marketing leaders who have risen to these challenges. Noteworthy figures include David Sandström of Klarna, whose AI strategies saved millions, and Jennie Platt of TD bank, who improved the bank's visibility through inclusive messaging, contributing to a significant reputation boost.
CMOs face immense pressure to deliver business results by capitalizing on trends, engaging Gen Z, leveraging data responsibly, and navigating a polarized political landscape.
This year’s list of the 'Most Innovative CMOs' highlights top marketers tackling challenges while representing big brands and challengers alike.
David Sandström's use of AI for efficiency showcases a successful strategy, cutting costs while attempting to enhance the brand's market position.
Jennie Platt's commitment to DEI messaging at TD increased awareness by 20%, representing a shift in corporate reputation during contentious times.
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