Starting May 12, Starbucks will update its dress code to spotlight its iconic green apron by introducing a simplified color palette for employee attire, allowing for a solid black shirt paired with khaki or denim bottoms. This initiative aims to foster a familiar atmosphere for customers across its North American locations. CEO Brian Niccol, since his appointment in September 2024, has introduced multiple changes to boost sales, including menu reductions and efficiency in service, with the revamped dress code being part of this broader effort.
Starbucks is redefining its dress code, emphasizing the iconic green apron with a simplified color palette for employee attire, enhancing customer familiarity across stores.
The dress code, effective from May 12, allows for a solid black shirt and various shades of khaki or denim for bottoms, focusing on uniformity.
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