Starbucks has introduced a new dress code requiring employees to wear solid-black shirts and either black, blue denim, or khaki bottoms starting May 12. While the company claims this change aims to enhance the visibility of their green aprons, many baristas are expressing discontent, citing potential out-of-pocket expenses for additional clothing and a belief that the company is diverting attention from more significant operational issues, such as lengthy wait times and customer service concerns. Some employees feel the focus on attire overshadows vital service improvements needed in stores under new CEO Brian Niccol's turnaround strategy.
"How is the color of our shirts going to get drinks out faster?" one employee at a store in North Carolina told BI. "We feel Starbucks is focusing too much on what we wear and not enough on core operational issues, such as long wait times."
Some Starbucks baristas expressed concerns over the new dress code, stating it might incur out-of-pocket expenses for additional clothes and distract from more pressing operational issues.
Starbucks employees, known as 'partners,' must adhere to a new dress code requiring solid-black shirts and black, blue denim, or khaki bottoms starting May 12.
The goal of the dress code, according to Starbucks, is to highlight the green aprons worn by partners, though employees feel it detracts from service efficiency.
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